Introducing Leaf, a used book store (and so much more) based in the leafy neighbourhood of La Condesa, Mexico City. The owner of Leaf wanted the branding to communicate the community aspect of the store. 
The Leaf logo speaks to the community nature of the book store. The logo is able to change for each event the store hosts - aka the character can hold a wine glass for the launch party, or a paintbrush for art events.
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